RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountIntegrating the Second Screen Into Your Real Estate Strategy
February 19 2013
Guest contributor Delta Media Group says:
Did you watch the Super Bowl? Did you do anything else while you did? How about the Grammys?
Think for a minute about how you watch TV. How often do you find yourself entirely engaged by the show you're watching?
Odds are, you may find yourself getting distracted by texts or emails. Maybe you don't even give the television half your attention. Maybe it's just background noise to what you're actually doing on your laptop, tablet or smartphone.
The fact of the matter is most people now have another screen in front of them while watching what was always their main (or only) screen—the television screen. That, of course, means the TV is getting less of your focus, while everything else is getting more.
TV shows and commercials have even caught on to this trend, and many frequently promote hashtags and social accounts during their commercials and TV programs.
The Super Bowl was one of the most historic examples of this occurrence, and may change how viewing takes place forever. CBS looked to earn around $12 million from its second screen experience during the game, and a few companies made headlines by live-engaging with their audiences through real-time social updates that pertained to occurrences during the game.