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Sign into your accountHow Virtual Office Website data makes a difference to consumers
May 31 2013
With the evolution of Internet Data Exchange (IDX) and literally millions of real estate websites, the consumer has had access to a significant number of sources of property information. VOWs (Virtual Office Websites) will allow brokers to once again place themselves at the center of the consumer's property search experience.
A broker's VOW will offer consumers the most comprehensive, accurate and timely real estate information available.
Because of the quality of information offered to consumers through VOWs, customers will be less likely to spend much time on non-broker websites offering less listing information. In mature VOW markets, more than 50% of all transactions were to registered VOW consumers. Both buyers and sellers value the depth of information available to watch market trends and find the right home.