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Sign into your accountTips to Optimize Your Website for Mobile Users
July 02 2013
As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen.
In fact, a recent report from Google and the National Association of REALTORS®, The Digital House Hunt: Consumer and Market Trends in Real Estate, shows how actively buyers are using mobile in their home search.
Source: Google & Compete New Home Shopper Mobile Survey, 2012
So what is the best approach as a broker to optimize your website for mobile users? With so many options, it can be paralyzing.
This was the topic of discussion at our Beta Broker Hangout this week. I had the pleasure of hosting two brokerage founders, Dominic Morrocco, co-founder of M Squared Real Estate in Washington, D.C., and Miguel Berger, president of Better Homes and Gardens Real Estate Tech Valley in Albany and Saratoga counties, N.Y.
During the hour-long discussion, each speaker shared ways they've optimized their sites for mobile, best practices, consumer insights on usage and more.