Guest contributor Joel Maas says of Delta Media Group says:

Everyone is a marketer in the real estate world.

While there's nothing wrong with that, it should remind of us the old adage: When everything is something, nothing really is. Another way of putting it, just because everyone is doing marketing doesn't mean that everyone is doing it well. And those who are doing it not-so-well oftentimes reflect negatively on those who are executing effective marketing.

Marketing is not a dirty word and there's nothing wrong with you being a marketer...quite the opposite. But, perhaps unfairly to you, there's a group of people in every profession who might misunderstand marketing enough to cast a negative light on your craft. This has gotten so bad that famed marketing coach Seth Godin recently wrote, "More people are doing marketing badly than any other profession I can imagine."

Your job (and opportunity) is to separate yourself from them by outperforming them.

Below, we'll walk through a few ways to do just that, noting the differences between those who effectively leverage real estate marketing and those who don't.

Great Real Estate Marketers...

Understand the Internet is the primary source of all current real estate business, and digital marketing channels must be embraced and fully leveraged.

Not-So-Great Real Estate Marketers...

Ignore the constantly evolving and growing digital marketing landscape, relying instead on "the old way of doing things" offline.