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September 29 2013
This post comes to us from the WebsiteBox blog:
How many ways can you explain title insurance, real estate negotiations, repair negotiations, surveys, or appraisals? It's all great content for your real estate website, and you can write it with enough originality to get SEO credit for it. "Original" for the search engines and "original" for the site visitor can be very different.
What can you put on your website that is different from 90+ percent of your competitors' sites? What do you have to offer that your competitors do not? Actually, it's not much except personal information. However, there's something few of them are offering, or they're doing it in a lame and ineffective way.
It doesn't matter if your site visitor is a buyer, seller, investor or appraiser. They're all very interested in market statistics. Which homes are selling and for how much? How many homes are selling each month, quarter, or year? What's the absorption rate? This type of data, or most of it, is available from most computerized MLS systems as market reports. In most cases, you simply click on the report link and give the system a date range, and you get an on-screen formatted data report.
Once you've created the report, it's simply a "print to PDF" routine using any one of a number of very inexpensive PDF creation software tools. Over 99 percent of computers can open a file in the PDF format, so it's the way you want to produce it. Of course, you can also do these reports as blog posts or website articles. Here's how one successful website lead generation program does it.