This post comes to us from the Market Leader blog:

Building your brand across various social media platforms has many advantages to your business. As a real estate agent, it's important to get your listings out to as many people as possible. Also, it's important that people know where they can find you so they can look up information about your company, consider the services you offer, and find a way to contact you.

With that said, here are six tips every real estate agent should take to heart in order to build a prominent brand across a variety of social media platforms.

Connect to Your Potential Clients Through Facebook

Facebook is a great tool for real estate agents. Whether you reach out to family and friends to get referrals or connect to potential clients, Facebook is perfect for expanding your network. When using Facebook, it's important not to come across as too much of a salesperson. Instead of forcing yourself on potential clients by bombarding them with messages about your business, take part in natural conversations and let those conversations lead into the services you offer.

Never post status messages like, "I'm taking new clients, so call me now." Instead, take the "top of mind/awareness" approach by posting, "I'm grateful to have so many great clients." You could also post pictures of your home listings with comments like, "Super excited about this new house – could you live here?" Whatever the case, remain strategic and consider how your audience perceives you.