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February 11 2011
So many agents are WOW'ed in a sales presentation of the things a product can do and like that the sales person says, "Everything will be set up for you." So agents buy the product, put it in place and wait for results.
This can be very dangerous. Most real estate products are set up with default content to show how you can personalize it. So your client might be getting a message that says: "This is where you add your personal message." Some marketing material may be set up geographically to where the product is produced so your clients may get an email on how to deal with freezing pipes this winter or the ocean surf report.