July 14 2014
The phrase "online marketing" is as broad as it gets. It's a term that encompasses a cornucopia of tactics, products, services, and strategies. But don't make the mistake of assuming that this makes it a throw-away category. In fact, the very depth and breadth of online marketing is what makes it so very challenging for agents and for the vendors providing solutions to assist them.
In the world of real estate, what does online marketing entail? Common services include:
In truth, if a marketing activity involves the Internet, it can fall under the umbrella of "online marketing." Sound confusing or overwhelming? Here are a few quick reads to help you learn more:
If you're in the market for an online marketing tool, there are questions you can ask to evaluate which option is right for you, like:
Find more questions to ask in our 2014 Technology Guide. It's a free resource for real estate pros who want to learn more about the technology products available to them.
Here are four online marketing tools highlighted in the Tech Guide:
For more information on the options above, download the full guide. For a full list of Online Marketing solutions, visit our Product Directory.
This is the latest in a series of articles that explores the spectrum of technology products available to real estate professionals. Each post covers what a specific type of technology does, how to evaluate solutions in that category, and available options. Here's what we've covered so far:
Stay tuned for more!