At the end of the day, judging success in real estate comes down to closing deals and putting people inside homes. Studies show that 20 percent of agents are responsible for 80 percent of all the homes sold. This is a frightening disparity because no agent wants to be in the bottom of the barrel.

Here are some quick tips to help your business get the most out of your blogs and lead capture forms.

Be the local expert:

Really be the master of the market you're selling homes in and try to be a local resource for homebuyers. What's the city or town known for? Where is the best spot to grab a beer? See live music? Educate young children?

But knowledge is only half the battle.

You can use this knowledge to develop blog posts that boost your competitive advantage. For example, an agent working out of Minneapolis probably already knows the city has some of the best public parks in the country. With this information you can write a blog titled something like, "10 Best Parks in the Minneapolis Area" or "Top Kid Friendly Parks in Minneapolis." Posts like this will increase your businesses website traffic, local creditability and visibility within the community.

If you turn yourself into a resource for local information, the leads WILL follow.