Anatomy of the Perfect Real Estate Blog Post

Lately, we've been speaking with more and more clients and prospective clients about the intricacies of inbound marketing for real estate.

When discussing these concepts and best practices, blogging, of course, comes into the conversation. Aside from the obvious "I don't want to blog!" objections we get from Realtors®, the surprising thing we are finding is that many agents have no real ideas as to what the best practices are for blogging and what steps to take in order to create the perfect, optimized real estate blog post.

Because of this, today I'll break down for you the anatomy of the perfect real estate blog post.

Before You Start, Remember Your Ideal Clients

I've blogged about client personas many, many times. The reason I keep touching on client personas is that they are critical in every way to the success of your marketing efforts. This has never been more important than in your inbound marketing efforts.

You need to know who your ideal clients are, what their interests are, what life stages they are in, and how you can appeal to those things. If you do not know these things, what you write will not appeal to them, they will not be typing long tail searches into sites like Google, and you will never show up in their search results. This is the WORST CASE scenario. Not only are you not getting seen by your ideal clients, but you are also wasting tons of time writing about stuff that nobody is ever going to look at.

Use those client personas to pinpoint the topics you are going to write about and the keywords you want to rank for in the organic searching your ideal clients are going to be doing on the web.