4 Tips for Marketing to Clients by Personality: Part 3 - Lambs

The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, marketing strategies and negotiating terms based on an individual's specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.

If you've kept up with this four part series, then you're already aware of the best ways to work with control seeking bulls and methodical owls. This time around, we'll give you the inside scoop on how to best manage your relationship with clients that fall under the "Lamb" persona.

Soft spoken, passive, sensitive and likely to avoid any confrontation or conflict, lamb clients should be pretty easy for you to identify. For instance, if they answer the phone with, "Hi, you've reached Ashley. How may I help you today?" you can bet that you have a lamb on your hands. While working with these types of personalities may seem like a walk in the park, their indecisiveness and slower pace will require you to stay on your toes.

Here are 4 tips to help you better manage your relationship with clients falling under the lamb persona!

1. One step at a time

Having patience is the key to success when working with lambs, and it's important that you get used to working at their pace. You'll find that they often change their mind, so it would be in both of your best interests to explain things for however long they need in order to feel comfortable. It's critical that you don't rush them, as it will not be received very well. Instead, just be there for when they have a question and ensure that they know you are there to help.