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Mobile Apps: a Primer for Brokers

November 21 2014

mobile app treeThere's much more to mobile than just the iPad. Smartphones and Android tablets are everywhere and clever technology companies have built apps that work wonders on these mobile devices.

These apps are as diverse as the devices they're built for. Some may be consumer-facing property search apps, branded to an agent or broker. Others are strictly for professionals, many of which are plugged-in to MLS data to ensure you have all information at your fingertips no matter where you are. And don't forget helpful apps for digital signatures, marketing, and forms! If you have a mobile need, there's probably a great app to fill it.

To help you learn more about mobile solutions, we recommend reading the following articles. They're a good place to get started:

Choosing the Right Tool

If you're in the market for a mobile app, there are questions you can ask to evaluate which option is right for you, like:

  • Do I want a consumer-facing app or do I want an app that is strictly for professionals?
  • If this is a consumer search app that my agents will share with their clients, what kind of branding does it offer to my brokerage?
  • What functionality is available when I am not connected to the Internet?
  • Which devices was this app built for? Will it run on my smartphone or tablet's operating system?
  • Does the developer of this app have permission to access my MLS data?
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