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Sign into your account4 Tips for Marketing to Clients by Personality: Part 4 - Tigers
November 25 2014
The BOLT System, created by Charles J. Clarke, provides guidance and tips on closing sales, generating leads, negotiating terms, and marketing based on an individual's specific characteristics. BOLT stands for bulls, owls, lambs and tigers, each of which represents a particular type of personality that people have.
We have already shared everything you need to know when working with clients who have a bull, owl or lamb personality. This time around, you'll be gaining insight into working with clients who fall under the tiger category. Tigers can be fun to work with because they are fun loving, excitable and optimistic. But like any personality, they do have a downside. With tigers, it's that they tend to be late and are generally disorganized.
Here are 4 tips to help you best manage your fast paced relationship with clients who have the tiger personality.
1. Get comfortable, but not too comfortable
Unlike bull clients who like to get straight to business, tigers value building relationships and enjoy having conversations about topics other than real estate. This means that you should refrain from diving into the nitty-gritty details about a property or the details of a transactions, as it can make the client feel rushed and may cause them to feel less comfortable working with you. Strike up a conversation with questions like, "Why are you moving?" or "What do you like most about this area?" This will give you a better understanding of what they are looking for in a home, and will show that you are trying to get to know them.
With all of that being said, don't let yourself get too comfortable. Although these clients are happy and talkative, they are still serious about buying a home and want to do this in a timely manner. Remember to stay in control of the conversation and don't steer away from your presentations too much and uncover what they are looking for. Since tigers tend to be a little disorganized, it's important that you keep them on track and not let their talkativeness steer you away from the goal of finding a home.