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Sign into your accountTop 10 Mobile Marketing Strategies for Real Estate
December 11 2014
Before we take a look at these top 10 strategies, let's agree that mobile is crucial to our Internet marketing based on just two simple facts:
- As of January of 2014, there were 143 million smart phones and 71 million tablets in the U.S.
- Nearly half of consumers state that they won't return to a website if it doesn't load properly on their mobile devices.
Mobile is how our prospects, customers, and clients are searching for information about local real estate, so we need to respond with mobile marketing strategies that meet their needs.
1. Your site must be mobile-friendly: What do you carry? Perhaps it's an Android phone, or an iPhone, or even a Blackberry. You may also frequently use a tablet device, Android or iPad being the most common, though Windows is still in the tablet battle as well. What happens when you try to visit a website and it doesn't load properly, or maybe the text and images are so small you can't decipher the information? You do what everyone else does ... you move on to another site.
Our first mobile marketing strategy tip is simply to be certain that your website renders properly in all types of mobile browsers. It's not just about seeing it all, but also about being able to read it without a magnifying glass.
2. Understand the mobile user: When it comes to real estate research, think about why someone would be using a mobile device. With the movement from desktop to mobile searches growing at a rapid pace, we should change our marketing planning to always include a mobile component, if appropriate. Whether online, in print, or in other media, think about how mobile can be a part of every campaign.