What's So Great About Your Real Estate Market?

Recently CNN Money profiled Oregon in an article called What's so great about Oregon? Everyone's moving there. Of course, it doesn't hurt that they have a great football team and an ongoing hit show about their biggest city (Portlandia). But your real estate market has just enough going for it, and you're the one to communicate that message to your customers and potential clients. For many people relocating to your area, the real estate agent is going to be the key to understanding the neighborhoods, schools, job market and so on. This will be enacted through a content strategy on your blog and social sites.

But before you dive headfirst into your real estate content strategy, it's important to know what your audience is looking for, particularly at different stages of the buying and selling process. Customers have a fairly one-track mind when it comes to their real estate path. Buyers want home listings, sellers want to know the value of their home, and neither are really interested in you as a person, but rather what you can do for them. It's as simple as that, and that realization should shape your real estate agent marketing.

So how do you stand out from the crowd? Too many real estate agents make the mistake of talking about themselves in a sales meeting or real estate agent marketing instead of directly addressing and offering solutions to a prospect's needs.

An agent's content strategy should be the following:

1. Who do I want to reach?
2. What do they want?
3. How do I get what I want by giving them what they want?