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I Didn't Hire FOUR Listing Agents!

March 21 2016

wav mw didnt hire 4 listing agents 1There's nothing like becoming an ACTUAL customer of a product to give you a different perspective. I have looked at Zillow and other third party sites a gazillion times in my career as a consultant, but it took actually selling a home to really open my eyes.

We held onto our home in Buffalo, New York for a long time after moving to California. This year, we finally decided to sell it. Once the home was live on third party sites, I became very interested in the agents who were featured on the property. I called each one to experience what a potential buyer might.

Here's what happened:

First, every one of the premiere agents and my listing agent called me back within minutes. This is not the normal response time I have experience in the past, so I was very pleased. Checkmark for all of them on responsiveness.

Now let's get to the area that was very troublesome to me. I asked each agent to tell me a bit more about the house. I wanted to see how much they actually knew about the property. Had they visited it? Were they familiar with the neighborhood? The town? The street?

I was very disappointed to find out that NONE of the premiere agents had been in the house or even in the neighborhood recently. They knew nothing about the property. They were simply using my property to troll for potential buyers. They were not experts in any way regarding the community or property they were representing.

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