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Sign into your accountHow to Localize Your Marketing Strategy to Sell More Homes
June 12 2014
This post comes to us from the Homefinder.com blog:
As the real estate industry continues to recover, limited inventory and rising home prices are still prevalent in many cities. To set yourself apart from others in your area, it is important to establish yourself as the authority in your market by localizing your marketing plan.
We've compiled five ways you can attract and engage local buyers below. Add these tactics to your selling strategy to stand out from the competition.
1.) Improve your SEO tactics to be more visible online: Search engine optimization is an easy and free way to make sure your website is appearing at the top of search results. To reach buyers in your local market, use target keywords specific to your niche market (ex. "Lincoln Park Condos") on each page of your site. Link back to your website on your social media profiles and ask loyal clients to share your blog posts or review your business – this will drive more traffic to your site and boost your SEO ranking.
2.) Host an open house: The best way to truly localize your selling strategy is to host an open house. An open house provides a great opportunity to engage homebuyers and sell them on the home face-to-face. Prepare for a successful open house by downloading the Open Home Pro app, which manages your sign-in, follow up and lead management processes.