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Sign into your accountHyperlocal and the Real World: 5 Strategies to Dominate the National Portals
October 14 2014
Last week, we ended our blog on hyperlocal marketing with a shout out to our client who positions himself as a marketer of real estate instead of a broker. Let's take this idea a step further.
PCMS often looks to other industries' innovations to get real estate professionals thinking about how certain concepts can be applied to their own business. Starbucks is a particular favorite to glean ideas from.
Starbucks did not invent the coffee shop, but they built an experience around their coffee:
- They want you to feel like their store is your second living room
- Do you ever say, "I want a small coffee?"... No, you say, "I want a Tall, Grande, or Venti."
- Isn't great that you can go relax, listen to music, use their Wifi, have meetings?
It's a consistent, pleasing experience marketed around a $2 or $3 product.
What are you doing create a consistent, pleasing experience that proves you are the company/agent to do business with?
First of all, what is a marketer? A marketer is "A person whose duties include the identification of the goods and services desired by a set of consumers, as well as the marketing of those goods and services on behalf of a company."