6 Real Estate Prospecting Ideas

Does the very thought of real estate prospecting make you shudder? If so, you aren't alone. For many agents, prospecting is a necessary evil, one that is all too easy to postpone and drop to the bottom of your to do list.

Yet the majority of real estate professionals are hungry for more quality leads, more of those truly motivated buyers and sellers. Real estate prospecting is one of the best ways to generate more real estate leads. It can be time consuming, but it's an exciting endeavor! We've compiled some of the best real estate prospecting ideas to help you save time and prospect like a pro.

Warm Up to Cold Calls.

Does the very thought of picking up the phone give you chills? Don't worry! Hesitating to make cold calls is natural and it won't last forever. Find a script you feel comfortable with, check out the "Do Not Call" list, and cozy up to the telephone. Your script can be as simple as "Hello, this is Candace calling from ABC Realty. Have you thought about moving this year? If you were to move, where would you go?" A simple, friendly question like this can open up a meaningful conversation. Don't give up on cold calling, as it still proves to be an effective prospecting method for successful real estate agents.

Understand Your Strengths.

There are a multitude of real estate prospecting methods, including phone calls, door-to-door visits, Facebook and social media marketing, home seminars and attending community events. Don't spread yourself too thin by trying to accomplish every single tactic or you won't end up giving enough attention to any one of them.