9 Customer Service Mistakes Real Estate Agents Make

On any given day, a real estate agent has a thousand tasks on the go. Between your listing presentations, open houses, contract drafts and phone calls, it can be easy to lose focus on the kind of service you're offering your clients.

I've said it before and I'll say it again – real estate is about relationships. You're assisting people with one of the biggest decisions in their life. Clients may be anxious, overwhelmed, and full of questions. In order to have a positive experience that results in repeat business, you need to offer the best possible customer service as their REALTOR®.

Here are some of the common customer service mistakes real estate agents make that can result in fewer leads and less repeat business.

Mistake #1: Not responding on time.

Clients expect their phone call or email to be returned as soon as possible. So when you leave them hanging, it could cause them to turn to another, more responsive Realtor. Replying quickly reassures your client that you're on top of the task. Even if you can't resolve the issue immediately, let them know you received their message and are working on it.

Mistake #2: Using industry jargon.

You'll likely receive a blank stare from your client if you ramble on about escrow analysis and third party origination. Remember that your customers don't work in the industry. Try to use language that they understand without insulting them. Using too much jargon can confuse your client and make them feel uncomfortable.