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Real Estate Internet Marketing: Professional vs. Personal Facebook Pages

May 26 2011

facebook homepage

Social media is still the Wild West, with few unequivocal rules for success. While most people agree that professionals should establish a presence on Facebook, they're often divided on how this should be accomplished.

The primary point of contention: drawing the line between a personal and professional presence.

There are several possible approaches:

  • Create a personal Facebook account, as well as a Facebook account for your business, and keep them separated.
  • Build a single page for both personal and professional contacts.
  • Utilize the many privacy controls offered by Facebook, managing the flow of information on a single Facebook page.
  • Don't create a Facebook account at all.

Now, let's talk specifics.

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