3 Mistakes Agents Make When Planning a Real Estate Farming Campaign

We regularly run across agents that are making critical real estate farming mistakes.

I say these mistakes are "critical" because many of them end up costing the agent a bunch of money. They also hinder agents from getting new business. When you combine those two issues, the health of an agent's business can suffer and, worst case scenario, they could wind up going completely out of business.

So today, I'll share the top three most common mistakes we see agents make when planning a farming campaign.

1) Picking a farm that costs more money than you can afford to market to EVERY month

This is something we see time and time again. Kind of like runners describe the high they get after finishing a great run, agents planning their new marketing campaigns, many times, experience a very similar thing. Excited that they have finally decided to get going on their marketing campaign, they want to take on their market place and dominate it. In the process, many agents think that exposure is more important in building their market share than anything else.

The problem with this is that it becomes very, very expensive. It also takes time to build results in a geographic postcard marketing campaign. Before that can happen, an agent may opt to quit doing the campaign all together. This does no justice to the agent and, in the end, only wastes a bunch of their hard earned money.