Why You’re Not Generating Real Estate Leads Online: A 5-point Troubleshooting Guide

It takes a lot of work to build and support a digital lead generation strategy. There are certain mandatory components of your online presence that must be fulfilled in order to effectively attract potential clients and capture their information. The worst thing you can do is to undermine the cumulative effect of your efforts by making one crucial omission in your online strategy.

The following is a 5 point troubleshooting guide for real estate professionals who aren't satisfied with the volume of leads they are capturing online.

1. Weak or Nonexistent Calls to Action (CTAs)

Your IDX enabled website offers a good description of who you are and the services you offer, and it even is equipped with MLS search functionality. However, this functionality is not being advertised as effectively as it should be in order to encourage engagement. Scrap the generic language such as "home search" and "property locater" and insert a more personalized statement such as "Find the home of your dreams" or "Learn what [your market] has to offer!"

You can try a similar approach elsewhere, such as on "request a showing" CTAs within listings, and for any other scenario in which you are trying to collect a potential client's information. If your site is equipped with analytics tracking, it is strongly recommended that you monitor and compare the effectiveness of various CTAs on your site.

Remember that online consumers become quickly immune to the words they are exposed to most frequently. These subtle nuances in the way you communicate with potential clients can act as a pivotal first step in gaining their trust and having them engage with your services.