Why Marketing Automation is 2016's Trend to Watch

Marketing automation is poised to become one of the hottest real estate technology trends in 2016, according to Imprev's latest Thought Leader survey. In fact, 29% of industry executives plan to implement the technology in the coming year, while 56% of firms already leveraging marketing automation plan to deepen their use in 2016.

But what is marketing automation, and why are an increasing number of brokerages adopting the technology?

Campaigns, Built to Order

Think of marketing automation like an assembly line for all of the promotional content each of your listings require. This includes video, single property websites, property flyers, print materials, and more--all generated from listing data and automatically populated with property photos and details.

Marketing automation also encompasses the content you need to keep in touch with clients after the sale. Imprev, for example, offers eNewsletters and nurturing campaigns paired with list auto-segmentation for more precise message targeting.

When all of these marketing components are created automatically, brokers can rest assured that all of their listings are being marketed fully and that their agents are staying in touch with clients after the sale.

Boost Your Brand's Strength and Reach

Like assembly lines thrive on the standardization of components, your brand thrives on consistency in your marketing materials. When you relieve agents of the burden of creating marketing materials--something many don't naturally excel at anyway--you remove inconsistencies in quality and eliminate misrepresentation of your brand.

This also frees up agents to increase their marketing activities overall, and may even drive adoption of existing marketing technology. The extra time your marketing department saves, as well, can free them up to focus on projects that help all agents, thus strengthening your brand's overall reach.

Marketing automation is a powerful in strengthening your brand with potential recruits, as well. In a recruiting conversation, highlight how the tools you provide support agents and their listings. Depending on the priorities of your recruit, this can be just as important as the details of their commission split!

A Closer Look at Modern Marketing Automation

Today's marketing automation options are incredibly flexible. The recognize that one firm's marketing needs aren't necessarily the same as another's. They're all customizable to solve the specific marketing need of your brokerage, whether you have a couple of hundred agents or represent a franchise with tens of thousands of agents.

Join us for a live webinar on February 2 to learn how marketing automation can work for your business. We'll be speaking to a panel of leading brokers to learn how they're leveraging this new technology trend to better market their listings and support their agents. Attendees will also get a closer look at one modern automation solution--Imprev, the platform of choice for an increasing number of successful brokerages and franchises. Seats are limited, so register today!

Date: Tuesday, February 2, 2016
Time: 1 PM Eastern / 12 PM Central / 11 AM Mountain / 10 AM Pacific

Reserve your seat today!