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Sign into your accountThe Shift in Real Estate Technology
June 28 2011
Real Estate Technology is Shifting
We are seeing a significant shift occurring in real estate technology that will impact our industry dramatically in the years to come. Like most shifts, it didn't happen all at once but if you look carefully you can see the seeds of this shift many years back. It is the result of natural pressures building up, just like those that move plates in the earth that eventually cause earthquakes. Pressure builds slowly but when it reaches a critical point changes occur quickly and we believe for a number of reasons that is what we are seeing today.
What's Driving this Shift?
Pain and pressure! Pain and pressure is what causes most things to shift in business, or government, or even at a personal level. When things get uncomfortable, when things aren't working anymore, when we are pushed out of our comfort zone, we change. If you look at most cases where major change takes place, things have to get pretty bad first. Needs go unmet. This is what we are seeing happen today for real estate companies and their agents on the technology front. This pressure is behind what we see as a fundamental shift in how technology will be used to conduct business in real estate.