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Sign into your accountLead Gen Idea: Host Your Own Webinar to Build Your Email List
March 09 2016
Want a new way to build up your database and your reputation at the same time? Consider hosting your own webinar!
Due to their digital nature, these "web seminars" are a lot less labor intensive than the offline lead generation events that some agents host. There's no need to arrange for an event space, prepare refreshments, or (thankfully) clean up afterwards.
The purpose of these events is to stay top-of-mind with existing clients and bring in new leads by offering useful information that appeals to homeowners. You can hone the webinar's topic to focus on a particular niche that you serve, like first-time buyers or real estate investors. Here are a few ideas to get you started:
- What First Time Home Buyers Should Know
- Preparing Your Home for Sale
- Monthly Market Update
- Relocating to [Your Town]
- How to Finance Your First Home (co-host with a mortgage lender)
- Tax Tips for Homeowners (co-host with a CPA)
- Remodeling Projects that Increase Your Home Value (co-host with a contractor)
Team Up for Success
To broaden your reach, consider co-hosting with another company that serves real estate consumers. The list above offers a few ideas, though you can also try credit unions, landscapers, and beyond.