6 Proven Ways Consumers Find Their Agents

If you could predict the method by which home buyers and sellers found you, would you make more of an effort to be available and prominent on those channels? We know how they're finding you... you don't have to guess.

Every year, the National Association of Realtors® releases the Profile of Home Buyers and Sellers report, which includes a wealth of information regarding where and how consumers find their agents. Recently released, this year's report unveils six undeniable ways that consumers find their agents – and the information gives agents and brokers the perfect roadmap for success. Here's what you can learn:

When you boil it down, consumers choose their agents thanks to two main agent efforts: marketing and relationship skills. Within both of these categories, there are some big winners.

Top Marketing Efforts

Within the marketing realm, your online web presence, open houses and signage are the three strongest players. What's likely happening here is consumers are starting their searches online and are then driving by the property or are canvassing their neighborhoods of interest to glean additional information.

This suggests you should shift your marketing online – if you haven't already done so – and also make sure you are really available on mobile, since searches go directly from online to the streets. Here are a few tips to amp up your marketing efforts in these areas.