3 Ways to Make Your Real Estate Postcards Less Boring

One of the most difficult problems with postcard farming is that you have so many competitors in your farm area that want to sell the same homes you do. With roughly 1 million Realtors® in the United States, this makes sense. There is literally no neighborhood in the entire country that isn't being farmed by at least one or two Realtors.

Further compounding the problem is that, in the most basic sense, there is only one way to sell a home. It's a regulated process. While no two transactions are alike and while everyone does, to a degree, run their real estate practice differently, at the end of the day, the overall path is the same.

So with so much competition, and basically only one way to get from point A to point B, how do you stand out from the crowd and get the attention of the homeowner when they are considering selling their home? To start, let's discuss the ways you DO NOT want to try and grab their attention.

You may be the top x% in the nation, part of the President's Club, or an all around "swell person." Nobody cares, though.

This is one we see all too often. At times, agents fall into the trap of thinking the way to separate themselves from their peers, and the way to grab the attention of homeowners, is to talk about how great they are on their farming postcards.

The problem with this is that the homeowner doesn't care. Homeowners cannot quantify what it means to be top x% in the nation (let alone in their marketplace). Even more than that, as humans, we are all a little bit selfish. How does being top x% equate to a benefit for them? If you cannot draw a direct line, answering their question of "What's in it for me?" you will lose them.

There are so many agents advertising in this incorrect way, homeowners become fatigued with the messages and they just end up ignoring them all together.