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Sign into your account5 Tips to Convert and Close More Real Estate Leads
April 19 2017
The trick to a healthy return on your marketing investment is making sure that any leads you get as a result of your efforts convert and close.
Yesterday, broker and veteran Realtor Jesse Zagorsky shared his advice for handling clients that use property portals throughout their home search. To be sure, portals are a popular way for consumers to not only find a home, but to find an agent. But with so many agents competing for leads on portals, how can you ensure that the leads you do get convert into clients?
Today, we'll share a few of Zagorsky's most important things you can do to ensure your leads close:
1. Call fast—lightning fast.
If you don't get ahold of them when you call, text them. "You have to respond immediately, as the consumer will keep clicking on listings until they get someone," Zagorsky says. He attributes this to the "instant gratification expectation" that started with Millennials, but is now universally expected. "I don't think it can be five minutes anymore. I think you need to respond in 30 seconds," he says. "When you call them that quickly, you set the expectation that you are amazing at what you do. It sets you up in a really good light — they assume you'll be as good at everything else as you are at that initial response."