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August 26 2011
This "Monday Morning Mobile" article was written by Seth Kaplan of Mobile Real Estate ID.
Being that the mobile technology landscape is progressing at a pace that rivals the New York minute I make it a point to try and get as much 'mobile news' as possible on a daily basis to stay on top of things. The other day I updated my profile with the MMA (Mobile Marketing Association) and for doing so received an e-mail with their top ten stories. Popping it open my eye immediately caught story #2, Century 21 sees mobile as a way forward in real estate; naturally I was inclined to read further.
As many of us already know Century 21's app which was releases earlier this year caught a lot of attention because it included a national IDX property search. The article in the MMA, written by Joe Mandese, quoted Michael Callaghan, VP of digital and strategic marketing at Century 21 as saying "why did we do this – clearly because there is this new home buyer". I think it's safe to say that there is certainly a new home buyer and that buyers new and old are turning to their mobile devices to find information.