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Sign into your accountAn Easy Way to Boost Client Loyalty and Referrals in Real Estate Sales
March 01 2012
This article comes to us from the IXACT Contact blog.
Just about everyone has made New Year’s resolutions or set goals for 2012. How can this goal-setting trend help your business? We’re going to share with you a great real estate marketing strategy you can use to boost loyalty among your clients and build your referral and repeat business.
The next time you speak with your past clients, ask them about the goals they’ve set regarding their homes. Chances are, many of them will be planning to make some home improvements at some point in the year.
If so, let them know that you may be able to recommend a good Contractor or Designer. Even if they don’t take you up on it, they’ll appreciate — and remember — your offer of help. You can use the Business Directory built into your IXACT Contact real estate contact manager to quickly pull up the name and contact details of a reputable professional.
And, of course, if a past client says they are considering making a move this year, offer to provide them with any market information and other assistance they need. Notice that the focus is always on helping your clients and your SOI get what they need, rather than pitching your services.