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Blog With a Purpose

January 29 2013

This post comes to us from BrokerageU:

superheroI'm sure you've all seen a blog on just about every single website you go to nowadays. Sports sites, fashion sites, and yes even real estate websites now feature a blog page.

The question is why?

Once you understand the purpose and strategy behind successful blogging, it will make the time spent writing them seem SO much more worth it!

Before we even begin to talk about a strategy, we need to clarify what a "good" blog post is made of.

Here are our guidelines:

  • Make sure your content is unique! We will go a little deeper into this topic in a minute.
  • Your title should be descriptive of your topic. For extra punch, try to work in the area name you focus on into your title.
  • Try to have at least one main photo for each post that you write.
  • Think about length. We think the 250-600 word range is a great place to start.
  • Mention the primary property type and the area you work in at least 3 times throughout your post. Example: "When planning a remodel of your Charleston Home..."
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