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Sign into your accountHow Facebook’s New Look Benefits You
March 13 2013
Facebook updates its interface so frequently it can be hard to keep up. Yet again, the social media giant is introducing changes that will revolutionize the experience and real estate agents are sure to benefit from it. Here is a quick breakdown of the changes coming and what it means for your business.
Graph Search
What It Is: Graph Search is where social media and search engines meet. You can use graph search to find people, places, and things based on your own search parameter. Find people who share your interests, certain photos, and even discover new restaurants to try or bands to listen to, all based on what your Facebook friends are doing on Facebook.
How You Use It: Type your search parameters in the search bar: "restaurants my friends have been to this month" or "photos my friends have taken in Las Vegas" or something of the like.
How It Benefits You: This broadens your exposure to more prospects on Facebook. When people need a real estate agent, they can use Graph Search to look for "real estate agents my friends know."