Responsive Websites for Real Estate

This post comes to us from BrokerageU:

Since the addition of smartphones, the entire world of websites has had to keep up. Initially, mobile optimization was easily the least important aspect of a website; however, this school of thought has recently shifted almost 100% in the opposite direction.

In the past there were two main choices for the presentation of your website: you would have your main web-ready site, and then another completely different site created for mobile. Next, there came the ability to optimize your main site for mobile, meaning that the user is able to navigate the site no matter what device they choose to use without getting a huge headache.

The feature that I'm really excited right now is the world of Responsive Web Design. You can begin to see these sites pop up in more and more places, including in the real estate industry. It is absolutely crucial for you as an agent to offer your leads and clients the most simple to use system possible. The goal here is to do whatever you can to simplify the way that prospects can search for homes and view listings in the shortest amount of time.

What exactly is a responsive website? It's one single platform that will tailor its performance to respond to its environment. The actual display and organization of the site content is completely dependent upon which device and browser size that the customer is using.