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Sign into your accountFive Reasons Why Google+ is Heating up the Real Estate Social Scene
May 15 2013
Since social media has become an essential part of real estate marketing, choosing the right platform(s) has never been so important. More and more real estate professionals are turning to Google Plus, now the "world's number two social network (Business Insider)," as their "go-to" social network!
Many sources are suggesting that attention is beginning to fade Facebook and that users are battling "Facebook fatigue" due to numerous privacy changes and the increased prevalence of sponsored content. Since Google is the most used search engine, email host, and data sharing platform for most internet users, it only makes sense to join Google Plus.
Here are the top 5 reasons to jump aboard the Google+ bandwagon!
1. Communities and Circles. These features allows users to create groups based upon common interests. Unlike Facebook where you "connect with friends," Google Plus encourages users to branch out and "meet strangers who share common interests" to add to your "circles." This is important to real estate professionals because it allows you to create circles for each stage of your contacts and post content pertaining to each respective circle.
For example, when working with first time homebuyers, real estate pros can create a circle to share information that is specific to them, like house hunting checklists, mortgage information, and other helpful resources that may not apply to "circles" that are in other homebuying stages.