Being a top agent means more than listing and selling more homes. Today's agent must be tech-savvy and prove to potential clients that they can leverage leading edge tools. Real estate technology is moving at such a blistering pace, most agents will eventually fall behind if they don't have a strong electronic marketing campaign. Here are a few "do's" and "dont's" to help get you started.

Don't Use the "Buckshot" Approach

It's not enough to simply haphazardly toss your listings online – a buckshot approach that lacks precision. Intention and strategy are essential. This means two key things:

1. Carefully fine-tuning your listings, making sure they are optimally crafted for the online environment;
2. Making sure they're seen in the right places (as well as keeping them from ending up in the wrong places).

Electronic real estate marketing is becoming more competitive every day, and your listings have to stand out from the crowd.

Do Rely on the Experts

There are so many avenues and options, finding a combination that continues to work, and implementing all the necessary tools for every listing, is a full time job. Don't hesitate to take advantage of the many people who specialize in this area. After all, we live and breathe online marketing–so you can allow us to do our jobs, enabling you to focus on your job (helping people buy and sell houses).