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Sign into your accountA Guide to Paid Online Marketing, Part I
September 08 2013
The ListHub team tours the country to provide educational seminars about listing distribution and online marketing, and each time we visit brokers and agents all over the country, we ask, "How many of you receive constant phone calls from sales reps at Zillow, Trulia, and realtor.com® about spending money on advertising?"
The hands in the room all fly up.
The ListHub network alone includes over 60 national real estate search websites, with a combined total network of more than 900 websites for listing display. A lot of real estate search websites offer opportunities to enhance your listings, or advertise, to attract more buyers. With all of those options how do you decide the best place to enhance your listings?
In this two-part article, we've put together some questions to consider when exploring online advertising opportunities.
1. Who is the target audience of the website?
Each website attracts a unique audience. For example, only 3% of online consumers who visited Zillow also searched on AOL Real Estate. When considering where to enhance your listings online, one of your first questions should be "Who is the target audience that will be viewing my listings?"