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Sign into your account3 Steps to Winning “The Zero Moment of Truth” with Valuable Content
December 16 2013
Google defines the Zero Moment of Truth as "the moment when you grab your laptop, mobile phone or some other wired device and start learning about a product/service you're thinking about buying."
According to Jimmy Mackin, co-founder of Curaytor.com, having a good online reputation and providing valuable content is the only way to win this pivotal moment in your business's success. During his presentation, Content Marketing Cheat Sheet: How to Capture Today's Consumers, at NAR 2013, Mackin explains the basic strategies of providing this valued content to clients and prospects
Mackin says, "Solving a problem is the most useful type of content you can share and real estate professionals haven't really picked up on that." Think about it--if a potential client searches "best agent in my area" and you're sharing stuff like "Top Cat Pictures of 2013," it's unlikely they'll view you as a reliable person to help buy or sell their home.
In the last four years, real estate related searches rose by nearly 253 percent. So what does this mean for real estate professionals? Simply that it's never been more important to create content that will provide value to your clients and that also drives more leads back to your business. Here are three steps to help guide you through creating and sharing content that will bring more attention to your business.
1) The first step is deciding what you want to share. Consider everyday questions you get from your clients and prospects as opportunities to create content that will solve their problems. Odds are, they aren't the only ones asking about it. Topics that have a "buzz" have more people searching for related information, so addressing these issues will increase the chances of your content being discovered.
Not sure where to find these "hot" topics? Try using sites like Sharegrab.com or Curaytor.com to see what people are talking about and use it as a starting point. Once some recognizes you as a useful source for information, they will be more likely to revisit your site to find answers to their questions down the road.