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Sign into your accountHot Tip: Help Sellers Prepare for Marketing Their Home
December 26 2013
Too many agents miss the critical opportunity to get the most out of launching a new property in their marketplace. That first launch into inventory is the hottest point in the marketplace for that listing. As the weeks pass, with new inventory entering the marketplace daily, the possibilities of a property going "stale" can occur.
The most successful agents understand the power of that initial positioning and carefully advise their sellers of the consequences of offering a property that is not ready for the market.
This consulting strategy starts at the seller's table when you discuss motivation, pricing and "show-ability." It's no secret that a realistically priced property that shows well is more likely to sell than a property that is overpriced, in poor condition and hard to show due to showing restrictions.