Down Payment Information is a Marketing Opportunity

We've all heard it before--content is king when it comes to building a successful online presence. It's not just any content, though. The information you share has to rise above the typical noise on social media, websites, and other channels. What you share, above all, must be useful.

What's "useful" to today's homebuyer? Let's turn to recent statistics to find out. According to NAR's 2013 Profile of Home Buyers and Sellers, 12 percent of all buyers overall cite that saving for a down payment is difficult. This difficulty is far greater for first-time buyers who lack existing equity to roll into a down payment. Would-be buyers who are unaware that programs exist to help them with their down payment may well sideline their dreams of owning a home. By sharing vital information on down payment assistance programs, agents can convert those sidelined prospects into home owners.

Down Payment Resource (DPR) is a powerful tool agents can use to do just that. DPR integrates with your MLS to provide information about down payment assistance programs in your area. It takes active residential listings and processes them against a database of all the programs that exist in a market. It then matches the properties that are eligible, based on location and list price, to all of the programs for which it would qualify.

Down Payment Resource isn't just an aggregator of information--it can also act as a valuable marketing partner. Two-thirds of agents say that with DPR they are able to convert sidelined prospects into qualified homebuyers. The following easy-to-use tools can help agents capture more of these consumers and increase their chances of homeownership.