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Sign into your accountYour Sphere of Influence: The Heart of Your Contact Database
January 07 2014
When you hear people talk about their "sphere of influence," do you know what that means?
Your sphere of influence, or SOI, is, in the simplest terms, the very heart of your contact database. Your sphere of influence is made up of the people that know you and who, more to the point, are most likely to go to bat for you. Given this, building it is something you should think about carefully and something with which you should take great care.
Most often, when someone is starting out in sales, one of the very first things they're told to do it sit down and hammer out a list of everyone in their sphere of influence. We'll bet dollars to donuts you've gone through this exercise. Over time–and with the proper care and feeding–this so-called sphere will blossom and grow, and that's a very good thing.
Your sphere of influence is the lifeblood of your business.
Your SOI is made up of the people who know you. They're not just the people who will use your services at some point down the road (assuming you take care of them properly ... we'll get to that another day), they're the people who will tell others to use your service. These are the people who will get the word out about you and send you referrals. These are the people who will help drive your sales engine.