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Put Home Seller Services on Your Agent Website

January 27 2014

prop online home seller servicesA great way to increase relevant content on your real estate website is to include a page that lists, in detail, the services you provide to home sellers. This is a great way to show potential clients that you have experience, knowledge, expertise and an action plan for selling their home.

This makes it simple to justify your commission – the work you'll be doing is explicit. It also helps highlight the reasons why the client probably shouldn't chose to go FSBO. But you'd be surprised how many agents fail to list their services on their a websites.

There's a fine line between marketing yourself and giving away your intellectual property (IP) to your competitors. You can strike a balance by listing a selection of your services on your website, and providing the rest by emailed PDF, if requested by a potential client.

This can also be a great place to reinforce any special qualifications you may have, as well as any relevant memberships and awards.

You can break your list of seller services up by category. For example, Preparatory, Listing, Marketing/Advertising, Buyer Assessment, Sale Completion, Follow Up and Resources are sample categories you could use and populate with finer detail.

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