8 Steps for Establishing a Marketing Plan

Before you can really take advantage of all the great (and often free) real estate marketing options available to you, you need to set a few goals and ground rules. Establishing a marketing plan for your real estate business is the first step toward achieving your marketing goals, attracting new clients and finding more leads.

Read on for eight steps you can take to establish your real estate marketing plan.

1. Name your business objective. Think of this like a mission statement. In one to two sentences, what are you, as a real estate professional, trying to achieve, and why?

2. Name your goals. Your business objective or mission statement covers your entire business and will likely remain stable for years. But you should have individual objectives and goals on a daily, weekly, monthly and annual basis. To achieve them, you'll need many action plans. Stay true to your wider business objective and maintain branding consistency. But don't be scared to set big goals

3. Name your target market. Be specific here – who are the ideal home buyers and sellers for you? What areas and locations do you serve? Commercial or residential? You don't have to focus on only one type or area, but the better you know your individual client types, the better you'll be able to target your marketing strategies.

4. Name your USP. USP = Unique Selling Proposition. This can be difficult to pinpoint, but it's crucial. What can do you offer or provide that others don't? What sets you apart from the rest? If you can answer that question succinctly, you are light years ahead of the majority of your competitors.