4 Quick Ideas for Generating Leads with Facebook

For some years now, Facebook has been all the rage, but the buzz seems to be dying down a bit. What are we left with when the buzz is gone? Does Facebook actually have any lead generation value? Absolutely. Here are some ideas:

1) Cast a wide net

One of the primary benefits of social media is that it allows content to go viral, being spread to a larger and larger group of people. So, for professionals, it certainly can't hurt to encourage as many people as possible to "like" your Facebook business page. The more people see your content, the more people are going to share it.

It's also a good idea to promote your other social media accounts (i.e. Yelp! or FourSquare) on Facebook. For instance, every time you review a restaurant on Yelp! or leave a tip on FourSquare, you can choose to share this activity on Facebook. When your followers on Facebook see your local community expertise, they may be more likely to give you their business. Be cautious, however, and choose to post from these other accounts only occasionally (not every single time you use them) – because over-posting might annoy your followers.

2) Post photos instead of straight text

All sources confirm that Facebook posts that include images receive significantly more engagement. What kinds of images might you include?

• Recently listed properties
• "Coming soon" properties
• Examples of do-it-yourself home improvement tricks or projects
• Drought-tolerant landscaping ideas
• The view from the peak of a local mountain or photos from another recent hike/run/bicycle ride around your city