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Sign into your accountDoing it Right: Video Marketing
April 21 2014
As I began this article, I had to resist the temptation to count all the other articles we've published about video in the last few months. You don't need to do it either, I can tell you it's a lot. So, why write another? Because video can help you win more listings and sell listings more quickly. With something that valuable hanging in the balance, I don't think too much can be said on the subject.
Here are four important points I think need to be made about video marketing.
1) Videos show up on the first page of Google search results (usually).
Very few brokers are going to see a property's listings detail page show up on the first page of search results. It's not surprising, when you remember that you're competing against paid ads and the "big boys" (Zillow, realtor.com®, etc.). However, now that Google owns YouTube, videos hold a special place in search results.
For example, I searched for a property address in Google. Here's what I found. Note that, although the video on the first page, the agent's website doesn't appear for several pages.
