The task of staying in touch with your real estate database always generates the question of "How often should I contact them?" The challenge for many real estate sales reps is that, "I don't want to be pushy but at the same time, I do want them to think of me when my services are needed." The best way to answer the frequency question is to consider this thought...

"Do I lose more business by over-contacting them or do I lose more business by not contacting them enough?"

Almost 100% of the time the answer I hear is, "I lose more business by not contacting them enough." The trick is to find that fine balance. What is too much and what is too little? How frequent is too often and how frequent is not often enough?

A Simple Formula to Follow:

1. Personal contact (by phone or face-to-face) should be no more than 90 days apart
2. Surface mail (real estate newsletters and market updates) should also be no more than 60-90 days apart
3. E-mail (including information on recent listings) can be done every 30 days
4. For those AAA clients who send you business all the time, be sure to stay in touch personally every 30 days