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Sign into your accountBefore You Cut And Paste Something Into Your Newsletter…
April 30 2014
When you see a photo or article online, that would interest your clients, it's tempting to cut and paste it into your newsletter or website.
There are two reasons not to do this:
- You're breaking the law.
- You want client to see you as the expert, not someone else.
Almost everything you see online is copyrighted. There are a couple of exceptions:
- Things created by federal government employees on the job (like the Park Service's photo bank).
- Commonly known facts (like the phrase, "Location, location, location is the secret to selling homes").
How to Use Copyrighted Material
Just because something doesn't have a © next to it doesn't mean it's not copyrighted. To keep yourself out of legal trouble, assume everything you see online is copyrighted.
Protect yourself by answering these questions before you use something you found online:
1. Are you just copying it?
Cutting and pasting a photo or article is a pretty clear violation of the copyright rule. Ask the owner for permission.