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Sign into your accountDo Luxury Clients Prefer iPhones?
May 21 2014
I'm captivated by this map of iPhone users in New York City. It shows where Android and iOS users are concentrated geographically. And, surprise (or not?), the lines appear to be drawn along economic lines.
iPhones users (in red) coat affluent Manhattan, while Android dominates the poorer outer boroughs.
The trend stays true in other locales, as well--San Francisco, Los Angeles, and London all map out according to the same income pattern.
Does this mean that luxury clients prefer premium-priced iPhones over lower cost Androids? The data seem to suggest that. If you serve the luxury market, consider switching to an iPhone to better reflect the values of your client base. And be sure that your website looks good and functions properly on the platform. Similarly, any apps you offer to clients (like branded search apps, eSign, etc.) need to work flawlessly on iOS.