It can sometimes feel like everyone is doing the same thing in the real estate industry, or at least like it's impossible to stand out. Everyone sends newsletters. Agent websites or blogs often have the same look and feel, with similar content: Mortgage rates, market trends, featured listings, etc.

From "Now is the Time to Buy" to "Price Just Reduced!", the same messages get pushed out into the internet space from agents across the country. So how do you, as real estate agents, get local or even national attention?

In today's online world, we have to either write something worth reading or do something worth writing about. Sometimes that involves getting a little "weird" or just being yourself (and not being afraid of doing so)!

Rosemary Beck Watercolored Listing Photo

In January, Rosemary shared a watercolor painting of one of her real estate listings on her blog. To create the watercolor photo she used an app, which she's been using to bring out her "inner artist" lately. The fantastic part of this story is that Rosemary posted it as the primary photo on the listing!

I'm not sure if this is "brilliant marketing" by any means, but it's nice to see an agent putting their personality into their business like this. It's certainly a unique way to market a listing. After reading her blog, checking out her website, and seeing this listing, I feel like I have a pretty good idea of who Rosemary is. When it comes to building a reputation and generating leads, that can go a long way.

Which bids the question, what does your online presence say about you?