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3 Ways to Prospect With RPR

July 11 2014

marketing rprWith the arrival of summer, we often see an increase in activity in the real estate market. Traditionally, spring and summer are the 'busy' times for real estate. RPR can help you take advantage of the market upswing by increasing your business.

Did you know that RPR is a great resource for prospecting? Let's take a look at three ways RPR can help you expand your business with prospecting.

1. Look to the Past

Previous clients are a great resource to gaining new clients. In fact, many clients become 'repeat' clients. Or better yet, they refer their friends and family to their trusted REALTORĀ®.

Now is the time to remind your previous clients of your local market expertise. Take a look at your transactions for the past 3-10 years. Run an RPR Market Activity Report for the last few months for each zip code you have clients in. Make sure to customize the report with a personalized note to each client that highlights the climate of the market as perfect for selling their home. Then prepare the Market Activity report and email it to your clients.

This will not only reinforce your position as their trusted REALTORĀ®, but will hopefully encourage those that were contemplating selling their home to call you right away.

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